Feb 2019 – present
Head of Marketing – Social Traders
Member – Business Development & Marketing (Board committee)

July 2016 – present
Principal flexCMO

March 2015 – Jun 2018
Board Member, Women’s Legal Services Victoria
Treasurer, Chair Audit & Risk Committee, Social Enterprise Working Group – Member

1. Development of WLSV’s first financial sustainability plan
2. Development of Social Enterprise concept and project

November 2013 – November 2015
Head of Marketing – Guild Insurance
Executive Leadership Team – Guild Group

1.  Led shift from offline to online/digital – email marketing, digital and social media acquisition campaigns and engagement program (50,000 customer contacts in 12 months, with 50% open rate)
2. Successfully delivered first direct to consumer acquisition campaigns using social media (LinkedIn, Twitter & Facebook) and leveraging existing sponsorships commitment.  Campaign returns ranged from 4x to 20x

Director, Absolute Partners

1.  Delivered cross sell analyses for a Top 20 ASX listed financial services company
2.  Delivered factory optimisation plan for a private manufacturer

November 2008 – April 2011
Head of Brand, Marketing & Client Segmentation, ANZ Institutional

1.  Delivered large scale re-branding, working within global brand framework,  using insights derived from primary research with over 100 clients, prospects and sales staff.
2.  Transformed execution of Market Research and Sponsorships

June 2007 – November 2008
Senior Manager, Group Strategic Development, ANZ

May 2000 – May 2007
Manager, Strategy practice, Financial Services, Accenture

1996 – 1999
BP Plus Product Management, BP Australia
includes Graduate rotations in Retail, Commercial (B2B), Distribution and global marine fuel sales